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Diploma in Applied Art 


Recognised by the Directorate of Art,  Government of Maharashtra

This course in Art, Advertising and Graphic Design, is an intensive and creative programme which serves as an effective educational platform for students. They are trained according to the professional ethics of the advertising world  all through their four years. And are prepared for professionalism in the world of design and advertising.

 

Eligibility:

Course in Foundation Art  

 

 

Tenure:

4 years full time; Mon. – Fri.:  9 am - 3.45 pm

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Seats:  30


Goal

  • To offer quality education based on creativity, analytical thinking and professional ethics such that it adds value to the Industry and society as a whole.
  • To develop professional competitiveness at a national level, through focus on knowledge and innovation.
  • To hone the students skills in order to enable them to work efficiently by acquiring training in new technology.
  • To foster a sense of values and create awareness towards national and
  • social issues within their chosen career option.


Highlights of the Applied Art Course


  • The Department of Art & Design enjoys high credibility within the industry.
  • It is the only prestigious course in Applied Arts in the city, which is only for girls.
  • Students are given exposure to the latest technological advances, by inviting pioneers in the field like: Adobe, Apple, Kyoorious Exchange.
  • A state-of-the-art Computer Centre imparts formal training to students in Computer Aided Design (CAD) which is the need of the hour.
  • Highly skilled and experienced educators form the core of the permanent faculty.
  • Some of the most luminous names within the industry are part of the visiting and guest faculty.
  • Regular workshops are conducted by artists and eminent people related to the world of design & advertising, to open up new horizons for the students at an interactive level. Some of the topics covered are: Copy writing, Advertising, Photography, Advertising Commercials, Animatics, Script Writing, Ad. Film Making and Web Designing.
  • Annual study tours are organized to different places in and around India, where students do sketches and paint landscapes. This gives them a greater appreciation of the history, art and culture of our country.
  • Through the year value education classes in ethics are conducted for all students who are also encouraged to participate in annual essay and book review competitions.
  • The students' efforts are put on display at the Annual Exhibition of the Sophia Polytechnic which is held at the end of February each year. The exhibition is well attended and judged by professionals from the field of advertising & design and is a great showcase of the students work through the year. And a documentation of students work is published in the form of ‘Creative Keeda’ our annual magazine. 


Course Structure

 

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Elementary Applied Art

Still Life

Design and Colour

Graphic Design

Drawing from Life

Lettering - Calligraphy, Typography

Perspective

Outdoor Study Sketching

Class Project: in-depth study of Nature and man-made object

Memory Drawing

Theory - History of Western Art


Intermediate Applied Art

Lettering - Calligraphy, Typography

Graphic Design :- Advertising

Public Welfare

Educational aids

Theory :

Advertising, Printing, Photography

Outdoor Study

Outdoor Sketching

Class Project : in-depth study of nature and man-made object

Sketching

Memory Drawing

History of Art in India - Theory

 

Advanced Applied Art

Drawing and illustration

Lettering - Calligraphy, Typography

Graphic Design:

Advertising

Public Welfare

Publishing

Education

Photography

Silk Screen Printing

Theory - Advertising Art and Ideas

 

Diploma Applied Art

Drawing and illustration

Lettering - Calligraphy, Typography

Graphic Design:

Advertising

Public Welfare

Publishing

Education

Photography

Theory - Advertising Art and Ideas